Wolf of Wall Street Research

1

It was not promoted throughout many magazines in term of being on the front cover, it has been widely promoted through broadcast media as there are adverts on the television promoting its successful reviews, the adverts also state the cinema release date. There is also an advert that has promoted the film on mainstream radios like capital.The Dvd and Blu-ray was released on the 25^th March 2014. The trailer is a way of promoting the film on youtube as this is a platform that is free and available to a large audience, without costing the company any more money.

Print Media is not instant and free like E-MediaTV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube E-Media is hard to police (piracy); people are bombarded with information; social networking and increasing audience participation (user generated content) 

Changes in technologies include platforms like youtube where people may upload the film illegally. the company may then choose to release the film on different platforms to emit piracy. This is helpful as the people who do not want the film in the cinema have other alternatives and now do not need to find the film illegally online to watch it.

The reviews of the film promote the film in a very positive way as they praise the success of it, on average the film has a 4 star rating. An outstanding statistic also shows that since the film has been released there has been a high rise in the amount of people looking for jobs as stockbrokers. The critic said “just show someone living a lavish life with drugs and women and everybody wants to become a stockbroker” This also goes to show how a profession has been promoted by the film.  However the film can also carry a negative connotation to the job as there are also many things that certain critics did not approve of. The main concern was the use of animals within the film and the assumption that some of the animals did not want to be in the film however they were forced to be in it resulting in psychological stress in the animals. Trailers of the film have also been made present on the television and they have been very short and snappy and have majorly been emphasising on the good reviews of the film. The film also has a soundtrack which has been released via digital download; it consists of 16 tracks even though over 60 were used in the film.

2

The similarities are that there is consistency of the theme of the film, including the types of scenes being shown are very much party like as they include themes of celebrations. Differences include the length of the scenes shown. On YouTube the clip is roughly 2 mins and on the TV the clip lasts no longer than 10 seconds.

3

The film is promoted to its target audience through print through banners throughout the country, advertisements on the TV, and stars like Leonardo DiCaprio have starred on magazine covers promoting the film. The have also been in magazine articles about the film. 

Emotionally the film may have affected its audience by the types of scenes used in it, for example a scene of a husband and wife arguing and throwing each other around in front of a young child is a scene that can affect people emotionally and it my even have an impact on their own lives and how they speak to their own spouse and children. The film has influenced a larger demand for stockbroker jobs which can generate a lot more income from people within the uk.

The consant drug use in the film can be interpreted in two ways. One being interpreted positively and negatively. The drug use could influence a large amount of the population to take them as they are glorified in the film; as they are linked to money and success and these assets are likeable by the audience. The drugs could have a psychological effect on some people due to the harmful side effects of them. 

I think that the audience would be reformers, aspirers and possibly mainstreamers as this film is world acclaimed. They are appealing to a young audience and they are doing this by glorifying the things young people find attractive like drugs, money, the opposite sex and alcohol.

There are not many ways the consumers can interact with print or digital media as the stars of the film are already very well established. However there has been a lot of talk about the film regarding e-media. For example there is a Twitter and Facebook page that both promote the film and it has links to other sites like amazon where you can purchase the film.

4

The characters and their wealth and success is always being glorified in the promotion of this film. The Broadcast media consists of a trailer that is full of energy ad shows people celebrating and partying. Most the facial expressions seem to be happy

Some of the ideologies that the print media represents are hose of that everything is a party. A piece of print includes Leanoardo Dicaprio holding a microphone and screaming in it, whilst in front of a crowd that seems like they are having fun. This could support the theory of Mulvey’s feel and male gaze. It could also show the theory of the hypodermic needle theory as a stockbroker may stereotypically seen as someone with a lot of money and a lavish lifestyle.

The E Media also consists of a yellow theme which could resemble happiness as it is so bright. The website consists of different photos and still pictures from the movie that show people having a good time and throwing money around. This could reinforce Richard Dyers’ view on stereotypes that could suggest stockbrokers live a party-like lifestyle as they earn a lot of money and therefore have a lot of power in society.

The trailer also consists of several clips that suggest that stockbrokers live a lavish lifestyle. This could be presented to the audience in this way as it may motivate them to work harder in their careers to have the same kind of success. It may also encourage people to find jobs as stockbrokers.

Most actors in the film are represented as white individuals. There is also a dominance of females in the film as a lot of females are shown in sex scenes, and there are sometimes multiple women with one man. The age group represents young adults to seniors; an age group from 24-70. There are scenes that have been taken across the globe, this could indicate the more money you have the more time you have to do international business and travelling. There is more focus on drug addictions in the film than religious beliefs.

5

The film was being fought over by different institutions after passing a lot of regulations the film was given to a independent party called red granite pictures. The institutions involved with this production in terms of distribution are Paramount Pictures and Universal Pictures.

Some of the shots in the film were produced through green screen effects. Some producers have seen this as disappointing.

There are new platforms on the market. Eg. Apple TV encourages legal streaming where the consumer to stream however the consumer has to pay for this service. A consumer with moral ethic may choose this route. also nowadays finding an illegal link to watch a movie may be interpreted as very time consuming and therefore just want to go to the cinema and watch it without the hassle of downloading it first or at the risk of being caught. Also things like Netflix will encourage film companies to use platforms like these. 

However piracy is something that affects most films on the market and as this is a mainstream film as the actors are already so well established and recognizable it is available on websites that are showing the movie for free. It is likely that the piracy has also affected the sales of the DVD and Blue ray discs of the film.

ill Manors: Tag London Campaign

The ill manors tag London campaign is based around the interaction with its target audience. Examples of this include involving the fans of ill manors to tweet or post photos on instagram about them and their engagement with the production. Eg. A photo of a fan holding a copy of the film or a photo of a fan waiting in a line for a signing. Other forms of engagement were also used through facebook. Fans are allowed to post photos on the ill manors page. The hashtags and tweets are good examples of promotional substance on a platform that is accessible to everyone. Also as an individual will tweet more, they will also increase an awareness about the topic they are talking about and in this case ill manors is being promoted.

The use of tweets is used to promote the film including the use of hashtags. The hashtags are used in order to help set trends and get the consumers and fans engaged with the movement of the film, this will help with the popularity of the film

One link which is in constant use is the view of the deprived children who have grown up on council estates and are discriminated because of their upbringing which results in them being less motivated and therefore less bale to achieve well in educational systems. This is the base and narrative of the film.

User generated campaigns may feel the urge to work hard as they have alot more to achieve and therefore their drive for being successful may be the cause resulting in being very successful

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

The demographics would be C2, D and E. The psychographic groups would be mainstreamers.The music video is very informal and may therefore may be targeting the audience through the use of slang through the amount of curses and swearwords in the text.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLAN

The demographic groups of C,C2 and D would be affected and the psychographic groups of aspirers would be affected. This tweet is a rhetorical question that could rise awareness in schools.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The demographics of A,B,C,C2,D and E would be affected as this would also appeal to the psychographic goups of mainstreamers which pretty much involves everyone. The tweet could have abig impact on the people that view it.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

The demographics of B,C,C2 and D would be affeted and the psychographic groups of mainstreamers would be affected.

SOUNDS LIKE THE TRUTH #ILLMANORS

The psychographic groups of mainstreamers would be affected as this tweet is very simple and straight to the point. All the demographic groups would see this relevent.

ill Manors E-Media Research

Facebook

The Facebook page for ill manors has not been in use for a while as obviously ill manors was a film and there is not much more that the producers can do to engage the audience with it as most of the hype about it has died down. The page does have 30,000 likes which means that 30,000 people will still be informed about any additional content that may be put out by the page. The amount of likes indicates that the film was fairly successful.

Twitter

The twitter page of ill manors has 3k followers, this is not a vast amount but it is strongly assumed that a lot of the fans would rather follow the director and main man himself Plan B on his twitter account. Hashtags where used with such words as illmanors, legaldownloads. It has used pictures with fans that help promote the film. The twitter page also promotes the DVD as some of the tweets state some phrases such as "have you got your copy of ill manors yet!?'. There also photos on twitter that show fans with their copies of the film on DVD and Blue ray. This is how how the twitter page promotes the DVD and film.

Instagram

There are photos on instagram with hashtags including illmanors; stylized #illmanors. These are used to try and set trends however the hype of ill manors has died down. Pictures on instagram include fans holding their copies of the DVD at various signing events. Other pictures include still photos from the films and captions which are now recognised as memes. An official page for the instagram however is not directly made

YouTube

Planbuk the youtube channel has a banner of the film that promotes the film. This directly engages with the audience as it is likely to be the first thing they see as it is covering a large amount of space. It also has an image of Plan B himself connoting that it is his own film on his own channel . Even though the channel is used for a lot of the music he has created that has not been linked with the movie he has still chosen to promote his own movie on the same channel. He does however have different playlists that indicate what each piece of music/video is corresponding to.

The banner is very effective as it also uses comments and statements to help influence its effect on the viewer. For example it states that ill manors was a number 1 album which is also promoting his success, this has a piece of text next to it which states out now on iTunes which demonstrates that it is available to buy. There are also several ratings from professional film reviewers/critics which also promote the success of the film by giving it 5 or 4 stars.

There also logos of other companies that are supporting him like Atlantic and Warner music. The synergy also includes hyper link buttons that can take the viewer to Google+, Twitter, Facebook, iTunes and soundcloud.

Learner Response

The platforms used for promoting the film are done by the budget of the film and the target audience specificity being targeted. The demographic groups of C1 C2 D and E will be appealed by this as they are the ones that are most targeted by a low budget film and they will also be the kind of people who are likely to be using FREE social networking sites like twitter and facebook. These platforms are appropriate as because they are free, they are accessible by everyone. The psycho graphic groups of explorers would be appealed by this as they are likely to act the niche market for a film like ill manors. This is because ill manors at first may not seem appealing by such a mainstream audience. The platform of print however was not distributed widely as e media as this would cost the company more money and this would not really be feasible as ill manors is a low budget company. Also print is less likely to reach the demographic and psycho graphic groups of that are targeted for ill manors.

Facebook and twitter research

The similarities between the social networking sites are that they have not been intact for a year now as ill manors the film is getting older and older and therefore less promotion is needed however twitter and facebook both advertised campaigns that promoted the film and also promoted competitions that helped teenagers to get involved in media projects and there were a lot of filming opportunities. The differences included the layout of the pages and the concept of the different networks. The idea of facebook having likes ad twitter having followers. The facebook page was more popular than the twitter page probably because more of the fans on facebook at the time as twitter has recently only had a huge surge of demand

Print Platform: Advertising

The key conventions that help us identify the print text is the consistency of typography that has been used throughout the selection of print work. They all have the ill manors logo and they are all being displayed in the same way apart from some colour changes. The consistent use typography helps us establish that this is the official style used to promote the film.

The design features include a constant theme of street culture and ideology. We can see this as most of the prints are set in a street setting. The logo is always bold and well established and it also mostly makes a reference that it is a Ben Drew film.

The examples of synergy used through the platform of advertising are the are the references made to the websites which have been displayed in the corner of most of the advertisements. This shows the viewer ways and opportunities made available to engage and interact with the brand

Learner Response

WWW:
Clear writing with good media language.

EBI:
Wrote more in the exam
Given more theorys

Learner Response:

Todorovs Theory of equillbrium could relate to the fact that he was driving very happily with no tension and he could not foresee anything bad happening however a disequilibrium was set when things started to go from good to bad and he started to crash the imaginary vehicle. A new equilibrium was however set when the mother and daughter acted as a safety belt. So using todorovs theory he has set a starting point, a problem and an ending point.

Also it was theVladimir Propp theory that was used for the man being a hero and not Barthes. The girl had angel wings that represented her as the hero.